Although there are many ways people would consider to start a bouncy castle business. I've started from the ground up and I've actually created a quite a successful business that takes about only 2 days per week. please note that I'd like to mention that my experience comes from running a bouncy castle business in Canada. Many of the things that I've learned are transferable within North America and even the UK so here's my advice on how to start in what you will need and what's good to start with.
1. Get logo/Brand name
One of the first things I did before I started my business was create a name creation is absolutely important to your business try to make your name something that's catchy and within the bounce House theme or if your doing party rentals altogether then the party rental theme. Such as bouncy kingdom, let's bounce around, 3-2-1 bounce. The reason for this is it will help with your search engine optimization and help Google to find your business website especially when you link it to Google search console (I will speak on this in another article).
2. Create social media pages
I'm not going to explain how important it is to have social media page at the beginning of your business this should already be created before you even start. The reason why is once you have this page created you can use this as a website if you don't have enough money initially to afford a website or have a website professionally designed. /by having social media page such as Facebook and/or Instagram, it allows your potential customer to feel comfortable with your business and want to spend money. Most customer will feel you are more legit by having social media.
3. Get social awareness.
In order for you to get social proofing or brand proofing awareness you may need to ask friends and family to comment on and review your business on Facebook, Instagram, Google Business.
The reason for this is starting up your business with no reviews or buyers is hard people can be scared to put their hard-earned money booking you they don't want you toSo it is important for you to have some kind of brand awareness.
4. Picking the bouncy castle.
Depending on how much money you have to start with, what kind of determines what you should buy. I would suggest that you have a budget of at least 7-10k but if you don't have that I didn't either when I started it a suggestion based on the income I started making when I got that amount of total inventory.
my suggestion is you buy a regular bouncer or a smaller bouncer with a slide combo. The first bouncer that I purchased was a smaller bouncer with a slide and that bouncy castle has brought me a long way these few years and has been rented very often. If you're not sure where to buy bouncy castles that are made by good manufacturers I can provide you with a link below or you can simply send me a message and I'd be happy to help you.
5. Additional rental products
Although you might not realize it but having additional rental products is absolutely important to increasing your revenue when starting a bouncy castle business when I had first bought the bouncy castle I also bought a snow cone machine and a popcorn machine. Both of which were very successful when I combine them together with the rental of the bouncy castle. you might see a lot of companies that don't offer these machines but I assure you when a parent sees machines being offered they will willingly I them to the rental. having these added also increases the revenue that you will get from travelling to one place or one event. One of my early mistakes is that I should have bought a cotton candy machine over the popcorn machine even though it was a little bit more money it was requested a lot more when combined with a bouncy castle. I wish didn't have initially and had to get it a few months after I started my business. So take it from me guys when you start get a snow cone machine and a cotton candy machine.
6. Rental supplies.
It is important that you have all the required supplies for your rental items, such as cotton candy sugar, popcorn, snow cone syrup. I suggest that you do a simple google search of local providers of these items to purchase them. You can also check with amazon if you aren't able to get those items online.
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